Bruce Daryl Barone
8 Birch Lane
Florence, MA 01062
cell phone 413-219-4916
Summary of Qualifications
Broad-based sales and marketing background. Demonstrated expertise in territory development, database marketing, direct marketing, market research and analysis, new account development, consultative selling, relationship building and customer retention. Superior leadership, project management, interpersonal and spoken and written communication skills. Proven ability to motivate and gain cooperation of support staff.
Quebecor World Infiniti 1995-present
Developed new business territory for Infiniti through market analysis, cold calling, direct marketing, networking and referrals. Secured $10+ million dollars in new business from major accounts: Book-of-the-Month Club, Columbia House, Conde Nast, Dun & Bradstreet, Forbes, Random House, Reader's Digest Publications, The Christian Science Monitor, Vibe magazine.
Visioneering Corporation 1989-1995
Owner/Partner, Vice President and Marketing Director
Organized sales and marketing start-up. Researched and evaluated client's goals and challenges from which specific multi-disciplined recommendations were implemented. Visioneering's integrated approach included a wide range of services, from strategic business planning to creative communications.
Westvaco Envelope 1987-1989
Organized and executed marketing communications programs (creative conceptualization, project management, budgeting, strategic planning) of $200+ million, multi-location corporation with m/c budgets in excess of $1 million.
Hearst Magazines 1978-1987
Marketing Director, Science Digest, 1982-1987
Organized start-up operation. Developed and executed marketing plans; public relations, sales presentations, direct mail, advertising and sales promotions.
Communications Coordinator, International Circulation Distributors, 1979-1982
Implemented regional and selective metropolitan marketing, merchandising and promotion programs in support of ICD's client base.
Promotion Assistant 1978-1979
Passaic Herald News 1977
Northampton Media Assistance Program 1976
Copywriter and Program Manager
Fulfillment Management Association (FMA) 1996-2001
Executive Secretary, 1998-2000
Membership Chair, 1997
Direct Marketing Club of New York (DMCNY) 1995-2001
Advertising Women of New York (AWNY) 1998-2001
Women in Direct Marketing 1997-2001
Edwards Church, Northampton, MA Diaconate Member 1990-1992
Edwards Church, Northampton, MA Diaconate Member 2000-2002
Visiting Nurses Association of Northampton, Board Member 1993-1995
Manhattanville College 1974
B.A., English and Art History
Western New England College/Springfield Chamber of Commerce 1988
Leadership '88: Developing Leaders for Community Service
University of Massachusetts 1988-1989
MBA course work, evening program
Married. Two children. Excellent health. Published writer. Past-times: Watching my children play sports, biking, golf, skiing, writing, gardening, photography.