Bruce Daryl Barone
8 Birch Lane
Florence, MA 01062
cell phone 413-219-4916

Summary of Qualifications

Broad-based sales and marketing background. Demonstrated expertise in territory development, database marketing, direct marketing, market research and analysis, new account development, consultative selling, relationship building and customer retention. Superior leadership, project management, interpersonal and spoken and written communication skills. Proven ability to motivate and gain cooperation of support staff.


Quebecor World Infiniti                                       1995-present
Sales Representative
Developed new business territory for Infiniti through market analysis, cold calling, direct marketing, networking and referrals. Secured $10+ million dollars in new business from major accounts: Book-of-the-Month Club, Columbia House, Conde Nast, Dun & Bradstreet, Forbes, Random House, Reader's Digest Publications, The Christian Science Monitor, Vibe magazine.

Visioneering Corporation                                     1989-1995
Owner/Partner, Vice President and Marketing Director
Organized sales and marketing start-up. Researched and evaluated client's goals and challenges from which specific multi-disciplined recommendations were implemented. Visioneering's integrated approach included a wide range of services, from strategic business planning to creative communications.

Westvaco Envelope                                            1987-1989
Marketing Specialist
Organized and executed marketing communications programs (creative conceptualization, project management, budgeting, strategic planning) of $200+ million, multi-location corporation with m/c budgets in excess of $1 million.

Hearst Magazines                                               1978-1987
   Marketing Director, Science Digest,             1982-1987
Organized start-up operation. Developed and executed marketing plans; public relations, sales presentations, direct mail, advertising and sales promotions.
    Communications Coordinator, International Circulation Distributors, 1979-1982
Implemented regional and selective metropolitan marketing, merchandising and promotion programs in support of ICD's client base.
    Promotion Assistant                                     1978-1979

Passaic Herald News                                          1977
Northampton Media Assistance Program            1976
    Copywriter and Program Manager


    Fulfillment Management Association (FMA)                                          1996-2001
        Director, 2001
        Executive Secretary, 1998-2000
        Membership Chair, 1997
    Direct Marketing Club of New York (DMCNY)                                   1995-2001
        Secretary, 1996
    Advertising Women of New York (AWNY)                                          1998-2001
    Women in Direct Marketing                                                                   1997-2001
    Edwards Church, Northampton, MA Diaconate Member                       1990-1992
    Edwards Church, Northampton, MA Diaconate Member                       2000-2002
    Visiting Nurses Association of Northampton, Board Member                 1993-1995


    Manhattanville College                                                                           1974
    B.A., English and Art History

    Western New England College/Springfield Chamber of Commerce         1988
    Leadership '88: Developing Leaders for Community Service

    University of Massachusetts                                                                    1988-1989
    MBA course work, evening program


Married. Two children. Excellent health. Published writer. Past-times: Watching my children play sports, biking, golf, skiing, writing, gardening, photography.